Peter Max (1937- ) is an American artist of German-Jewish origin, known for using bright colors in his work. Max's art work was first associated with the counter culture, neo-expressionism, neo-fauvism, and psychedelic movements in graphic design during the late 1960s and early 1970s. He is known for using bursts of color, often containing much or the entire visible spectrum. Max works in multiple media including painting, drawing, etchings (including aquatint), collage, print making, sculpture, video and digital imagery. He also includes "mass media" as being another "canvas" for his creative expression. He has collaborated with companies to create clothing, home wares, clocks, and other material goods.